关于我们

我们秉承“无限美丽”的信念,鼓励年轻一代不要被标签所束缚,而是要拥抱他们的独特性并扩展生活中无限的可能性。

我们与Intercos和Cosmax等领先的美容公司合作,开发了化妆品系列的全部产品,并提供700多个SKU。

我们的任务

完美日记专注于对美的探索,建模和表达,为每个人提供触手可及的美感体验。

OUR TRACK RECORD

1.Established in 2017, Perfect Diary has become the NO.1 beauty brand among T-mall young followers of domestic products in 2019..
Within 3 years, Perfect Diary has become the most popular domestic beauty brand in China.

2.Together with Huawei and Lining, Perfect Diary has been ranked Top 3 most popular brands among Chinese Gen-Z consumers.

3. In 2019, Perfect Diary was ranked the No.1 color cosmetics brand and Top 3 beauty brand on T-mall. During Double 11 promotion, Perfect Diary had been the first Chinese brand ever to win the championship in beauty category, as well as in the categories of color palette, lipstick, mascara and eyeliner. 

我们是谁

我们致力于捕捉全球时尚趋势。

我们致力于为年轻一代开发高品质和精心设计的化妆品。

我们决心全力支持全球时装业。

我们倾向于鼓励年轻一代超越自我,积极探索生活中无限的可能性。

我们希望通过授权所有人使人们更容易获得美容,并最终实现免费美容,成为美容未来的创造者和领导者。

我们专注于美丽的探索,重建和表达。

OUR VALUES

Perfection:

There is no end to the pursuit of perfection. Our beauty experience is within your reach and beyond your expectation.

Discovery:

There is no end to the pursuit of perfection. Our beauty experience is within your reach and beyond your expectation. 

Difference:

We encourage all to express themselves. Through unique and original beauty products, we support everyone to realize and demonstrate their own beauty.

Diversity:

We love and respect the uniqueness of each individual, and embrace the diversity of beauty in the world. We are committed to becoming an international beauty icon.

OUR AWARDS

THE 2019 WORLD BRANDS FOUNDATION award: Best Cosmetic Brand
2019 WWD BEAUTYINC × MEIYA AWARDS: New Brand of the Year.
2019 ELLE Beauty Star Awards: The creative crossover power award.
The Fifth China Cosmetics Innovation Conference - Black swan: Future brand.
COSMO Beauty Award - PINK POWER: Environmental public welfare award.
SINA Fashion & Youth, new power list: "Hard core" crossover products
Harper’s Bazaar beauty awards: Eye-shadow of the Year